Articles

Some Short-term Memories Die Suddenly , No Fading

Weiwei Zhang, a postdoctoral scholar, and Steve Luck, a professor of psychology,conducted a pair of tests, both of which could separately measure two things: the accuracy of a short-term memory and the probability that the memory still existed. The first test was to show them 3 squares with colors, flashing for one tenth of a second. Then after 10 seconds they are shown a spectrum of colors with the 3 colors that appeared before, only that now they are colorless and one of them is highlighted. They ask you to select a color in the spectrum that has a highlighted square's original color. The closer they click to the color, the more accurate. The second test is similar , its difference is that instead of colors there shapes.They concluded , that either they had memory or not regardless to the closeness of the choosed colors , and the probabilty that the memories lie on 4 to 10 seconds , and the memories didnt fade away slowly . This can be important in real life because it would provide away to help us avoid the confusion that might occur if we tried to make decisions on the basis of weak, inaccurate memories.

http://www.sciencedaily.com/releases/2009/04/090429091806.htm

New Understanding of How We Remember Traumatic Events

Neuroscientists and researchers at the University of Queensland discovered a theory that explains why it is so hard for us to forget traumatic events.The experiment consisted of many studies, lead by the Queensland Brain Institute.Dr. Louise Faber and some of her collages have demonstrated that people do not want to remember traumatic events with such detail so they have said that the formation of the emotional memories occur in the presence of a hormone that is known as the stress hormone. Stress hormones rise in the body during any neuroendocrine reaction such as surgery and they remain high to as long as 72 hours after which all these hormones return back to their normal level, the last being cortisol. It makes your heart beat faster.This treatment can now be used for people with anxiety disorders and post traumatic stress disorder.In real life we can use this experiment like to know how the long term memory of traumatic events works, and like if we have an traumatic accident we know what to do.

http://www.sciencedaily.com/releases/2008/10/081028103111.htm

The Language Of Emotion: Ad Slogans In Native Tongues Connect To Consumers' Emotions

Authors Stefano Puntoni, Bart de Langhe, and Stijn van Osselaer were the ones that conducted this experiment . They tested different slogans with participants and found differences in how the messages were perceived. "Our findings show that, in general, messages expressed in consumers' native languages tend to be perceived as more emotional than messages expressed in their second language," the researchers write.The authors believe this effect is not due to differences in languages or participants' difficulty in understanding ad copy written in foreign languages.This research can apply to real life because and example is my fiend she cant express her self when she is angry in english she has to saw everything in spanish.

http://www.sciencedaily.com/releases/2008/12/081215111433.htm